This product contains probiotic cultures with the first ingredient of the chips being sauerkraut! They are surprisingly good with a light crisp to the chip. We carry 5 flavors (dill pickle, white cheddar, sea salt, jalapeno, zesty veggie) and will sample them this week. The company is based in Watsonville, CA & here is a bit about them: We challenge convention to shake off the shackles of sleepy, static food. Side-by-side with those unsatisfied, we passionately champion food that is vibrant and alive, for we believe this is what helps us all thrive.